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Rays Retail Promotions

Retail Promotions

Partnering with the Tampa Bay Rays to create a retail promotion is an ideal way to drive Rays fans into Tampa Bay area locations and to increase their brand participation. Retail promotions can include enter-to-win contests, player appearances and gift with purchase promotions. Sponsors have the option to integrate the Rays experience with their current retail offerings by awarding prize packages that may include premium tickets, Rays merchandise, and VIP experiences. The Rays support initiatives with traffic-driving media assets during the promotional period.

Partners receive:

  • In-game video board exposure during promotional period
  • Rays radio network exposure during promotional period
  • Geo-targeted e-mail blast to Rays opt-in database
  • Exposure on
  • Rays Street Team visit to sponsor location
  • Customized Rays prizing

Player Appearances

On-site player appearances offer Rays fans the opportunity to meet Rays players as well as the chance for autographs and photos. Player appearances are a high-quality traffic driver designed to promote sponsor locations and are supported by Rays media assets preceding the event.