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KFC FAMILY OF THE GAME CONTEST

OFFICIAL RULES

1. ELIGIBILITY: NO PURCHASE NECESSARY TO ENTER OR WIN. The KFC Family of the Game Contest (the "Contest") is open to legal residents of Ontario who are at least eighteen (18) years of age at the time of entry. Employees, officers, and directors (including immediate family members and members of the same household, whether or not related) of Priszm LP ("Sponsor"), any other KFC franchisee participating in the promotion, Yum! Restaurants International (Canada) LP, Rogers Blue Jays Baseball Partnership ("Blue Jays"), the other MLB Entities and each of their respective parents, affiliated companies, subsidiaries, licensees, distributors, dealers, retailers, printers and advertising and promotion agencies, and any and all other companies associated with the Contest are not eligible to participate or win a prize. "Immediate family" shall mean spouses, parents, siblings and children and their respective spouses, regardless of where they reside. The "MLB Entities" shall mean the Office of the Commissioner of Baseball, its Bureaus, Committees, Subcommittees and Councils, MLB Advanced Media, L.P. ("MLBAM"), Major League Baseball Enterprises, Inc., Major League Baseball Properties, Inc. (doing business in its own name and as Major League Baseball Productions), and Major League Baseball International), the Major League Baseball Clubs, Tickets.com, Inc., SportsOnEarth, LLC and each of their subsidiaries or affiliated entities, any entity which, now or in the future, controls, is controlled by, or is under common control with the Major League Baseball Clubs or the Office of the Commissioner of Baseball, and the directors, officers, employees and agents of the above entities. Entrants to the Contest may be given the option to receive commercial e-mails, text messages and/or other communications from Sponsor, the Blue Jays, bluejays.com, and/or MLB.com; however, eligibility to participate in the Contest is not dependent upon entrant's consent to receive such communications. Standard messaging rates apply to mobile text messages and updates. Check with your mobile service provider for more information. The Contest is subject to all applicable federal, provincial and municipal laws and regulations. Void outside Ontario and where prohibited or restricted by law, rule or regulation.

2. HOW TO ENTER: The Contest consists of three (3) separate and distinct entry periods, each with a unique Entry Start Date, Entry Deadline Date and Draw Date as outlined in the table in the "Prize" section below (each an "Entry Period"). There are two ways to enter: online with eligible KFC purchase or by mail with no purchase necessary. No other method of entry will be accepted.

a) KFC Purchase Online Method. When you purchase an eligible meal at a participating KFC restaurant in Ontario during an Entry Period you will receive a RIN on the cash register receipt. For a list of participating restaurants, go to www.bluejays.com/kfc. During an Entry Period, visit bluejays.com and click on the Contest banners, buttons and/or links to access the online entry form for the Contest (the "Online Entry Form").

By successfully submitting your completed Online Entry Form, including RIN found on cash register receipt, during an Entry Period, you will be automatically entered in the Contest and eligible for the draw for that particular Entry Period. You may enter online as often as you wish. Free access to the Internet is available at most public libraries. All online information submitted by entrants is being collected by MLBAM and is subject to, and will be treated in a manner consistent with, MLB.com's Terms of Use, accessible at http://mlb.mlb.com/mlb/official_info/about_mlb_com/terms_of_use.jsp, and MLB.com's Privacy Policy accessible at: www.mlb.com/privacy. Information submitted by entrants will also be provided to the Blue Jays and treated in accordance with the Blue Jays Offline Privacy Policy, available at www.bluejays.com/privacy and to Sponsor and treated in accordance with Sponsor's privacy policy available at www.kfc.ca, subject in each case to entrants' stated preferences from time to time. Entrants must fully complete and submit all non-optional data requested on the Online Entry Form to be eligible. Incomplete entries will be deemed void.

b) No Purchase Mail-in Method: If you do not wish to make a KFC purchase or do not wish to enter online, you may enter the Contest for free by printing your full name, address, city, province, postal code, age, day & evening telephone numbers and email address (optional) on a piece of paper and mailing it with proper postage affixed to: "2009 KFC Family of the Game Contest (Attention: Corporate Partnership Department), One Blue Jays Way, Suite 3200 Toronto Ontario M5V 1J1. Information submitted by entrants through the mail-in method will be collected by Blue Jays and Sponsor and will be available to both. All such information will be treated by Sponsor in accordance with Sponsor's privacy policy available at www.kfc.ca and by Blue Jays in accordance with Blue Jays Offline Privacy Policy, available at www.bluejays.com/privacy. Sponsor and Blue Jays treatment of information is subject to entrants' stated preferences from time to time. If you do not wish to receive commercial information from the Blue Jays or the Sponsor please contact the appropriate entity at the address/phone number identified in its respective Privacy Policy. Mail-in entries must provide all required information identified above or will be deemed void. To be eligible for a particular draw, mail-in entries must be postmarked by 11:59 p.m. ET on the applicable Entry Deadline Date and must be received by the applicable Draw Date. You may enter as often as you wish by the mail-in method, but only one (1) unique mail-in entry per envelope is permitted. All mail-in entries become property of the Blue Jays and will not be returned.

3. PRIZE: There will be a total of three (3) prize packages awarded (each a "Prize"), each consisting of:

(a) four (4) game tickets to a 2009 Toronto Blue Jays regular season baseball game to be played at Rogers Centre™ in Toronto, Ontario, Canada (specific game date as set out in the table below) (each, a "Game"),

(b) the opportunity, subject to the rules and regulations of the Blue Jays, for winner and up to three (3) guests to receive a behind-the-scenes tour of Rogers Centre stadium on the day of the Game, or passes for another day,

(c) the opportunity, subject to the rules and regulations of the Blue Jays, for winner and up to three (3) guests to view batting practice on the day of the Game,

(d) the opportunity, subject to the rules and regulations of the Blue Jays, for winner to be photographed with Toronto Blue Jays player(s) and/or coach(es) as determined by the Blue Jays, and

(e) a selection of food and non-alcoholic beverages.

Exact prize details, including Game seat locations, participants of photo opportunity and food and beverage selection, to be determined in sole discretion of the Blue Jays. Approximate retail value of the ticket, food and beverage portion of each prize is $450 CDN. Remaining prize elements are experiential and without a set retail value.

Major League Baseball game, event and exhibition dates and times are determined in the sole discretion of the Office of the Commissioner of Baseball and/or the Blue Jays, as applicable, and may be subject to change. Winner and his/her guest(s) agree to comply with all applicable stadium regulations in connection with the Prize. Sponsor and the applicable MLB Entities reserve the right to remove or to deny entry to winner and/or his/her guest(s) who engage(s) in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person at the game, event or exhibition. The Released Parties (defined below) will not be responsible for Acts of God, acts of terrorism, civil disturbances, work stoppage or any other natural disaster outside their control that may cause the cancellation or postponement of any Major League Baseball game, event or exhibition.

Entry, Draw and Prize Schedule
Entry Period Entry Start Date Entry Deadline Date Draw Date Game Ticket Date
"June"May 29, 2009June 17, 2009June 22, 2009June 27, 2009
"July"June 18, 2009July 15, 2009July 21, 2009July 25, 2009
"August"July 16, 2009August 12, 2009August 18, 2009August 22, 2009

 

4. RANDOM DRAW: At approximately 5:00 p.m. ET on each Draw Date (see above table), an MLBAM representative, or other person designated by Sponsor or the Blue Jays, will select by random draw one (1) potential prize winner for the applicable Entry Period from all eligible entries received as of the applicable Draw Date. The potential winner selected in accordance with the foregoing will be contacted by telephone at the telephone number included with the potential winner's entry. If a potential winner cannot be reached within one (1) business day of the notification attempt, incorrectly answers the skill testing question, is ineligible according to these rules, or declines the prize, another potential winner will be selected at random from amongst remaining eligible entries. Odds of winning depend on the number of eligible entries received as of the applicable Draw Date. No individual is eligible to win more than one (1) prize. Non-winning entries from a particular prize draw will not carry over and will not be eligible for any subsequent prize draws.

5. PRIZE CONDITIONS: Any and all additional costs and expenses associated with prize acceptance and use not specified herein as being provided including but not limited to travel insurance, lodging, transportation costs, meals, taxes (including income and withholding taxes), gratuities and other expenses incurred by the winners (and any guests/travel companions) in claiming, accepting and/or using their prize are the sole responsibility of the winners. Prizes must be accepted as described in these Official Rules.

Winner's companions, if applicable, must be of legal age of majority in each jurisdiction from and to which travel will be taking place, unless traveling with a parent or legal guardian.

Prizes are non-transferable and non-assignable, with no cash redemptions or substitutions, except at Sponsor's or Blue Jays' sole discretion. There will be no substitutions for any prize except by Sponsor who reserves the right to substitute a prize of comparable or greater value in its sole discretion.

6. DECLARING A WINNER: To be declared a winner and claim a prize, each potential winner must (i) be eligible according to these Official Rules, (ii) correctly answer, without assistance of any kind, whether mechanical or otherwise, a time limited mathematical skill testing question which will be administered by telephone at a mutually agreeable time, and (iii) sign a duly completed Liability and Publicity Release form and return same to the Sponsor (or if directed, Blue Jays) by the date specified on the form. The Liability and Publicity Release Form requires a potential winner to confirm, except where prohibited by law, acceptance of the prize as awarded, eligibility to participate in this Contest and compliance with these Official Rules and to release the Sponsor, any other KFC franchisee participating in the promotion, Yum! Restaurants International (Canada) LP, the Blue Jays, the other MLB Entities, and each of their respective parents, affiliated companies, subsidiaries, licensees, distributors, divisions, dealers, retailers, printers and advertising and promotional agencies, any and all other companies associated with this Contest (including suppliers of the prize, materials or services related to this Contest), and all of their respective employees, directors, officers, shareholders, agents, successors and assigns (collectively, the "Released Parties") from any liability and damages which could arise out of or in any way related to the Contest and from the awarding, receipt, possession and/or use or misuse of any prize. A disqualification will result and, at Sponsor's discretion, an alternate potential winner will be randomly selected from among all remaining eligible entries if all required documents are not properly executed and returned within the specified period of time. Refusal or return of such documents as non-deliverable or potential winner's noncompliance with these Official Rules will also result in disqualification and, at Sponsor's discretion, cause an alternate potential winner to be chosen from among all remaining eligible entries.

7. WAIVER OF LIABILITY/PUBLICITY RELEASE: By participating in the Contest and submitting an entry, each entrant agrees to (i) be bound by these Official Rules, including all entry requirements, (ii) the decision of the judges and (iii) waive any and all claims against the Released Parties for any injury, damage or loss that may occur, directly or indirectly, in whole or in part, from the participation in the Contest or from the receipt or use of any prize or any travel or activity that is related to the receipt or use of any prize. By acceptance of prize, each winner authorizes the Sponsor, the Blue Jays, MLBAM and each of their respective designees to use in any related publicity, such winner's name, photograph, image, any statements they may make regarding the prize, city and province of residence, likeness and/or voice for advertising and promotional purposes worldwide in perpetuity and in any form of media now or hereafter devised worldwide (including the Internet), without limitation and without additional compensation or consideration, notification or permission, unless prohibited by law.

8. GENERAL CONTEST TERMS AND CONDITIONS: The Released Parties are not responsible for printing or typographical errors in any Contest-related materials; stolen, late, misdirected, lost, damaged, garbled, delayed, incomplete, inaccurate or illegible entries or mail. Contest entries generated by a script, macro or other mechanical or automated means will be disqualified. The Released Parties are not responsible for incorrect, inaccurate transcription or loss or delay of entry or prize reply information, or any viruses transmitted to computers of participants via the Internet, or for any technical or human errors associated with the Contest. If, in the Blue Jays and/or Sponsor's exclusive judgment, this Contest becomes compromised in any way, Sponsor, MLBAM and/or the Blue Jays reserve the right to withdraw the Contest offer, cancel any method of entry, to void any entries submitted fraudulently, select winners from all eligible entries received prior to act that compromised the Contest or make such other modifications to the Contest as they reasonably determine to be necessary.

Persons who tamper with or abuse any aspect of the Contest or website or who are in violation of these Official Rules, as solely determined by Sponsor, the Blue Jays and/or MLBAM, will be disqualified and all associated entries will be void. Any attempt to deliberately damage the content or operation of this Contest is unlawful and subject to legal action by the Sponsor, the Blue Jays, MLBAM and/or their respective agents. Sponsor and Blue Jays shall have the sole right to disqualify any contestant for violation of these Official Rules or any applicable laws relating to the Contest, and to resolve all disputes in their sole discretion. Released Parties (i) make no warranty, guaranty or representation of any kind concerning any prize, and (ii) disclaim any implied warranty. All disputes will be resolved in the Province of Ontario under applicable Ontario and Federal laws.

Sponsor, the Blue Jays and MLBAM reserve the right, in their sole discretion, to cancel, suspend or otherwise modify the Contest for any reason, including but not limited to incidents where a virus, bugs, unauthorized human intervention, or other causes corrupt the administration, security, fairness, integrity or proper operation of the Contest. In the event of cancellation, Sponsor may elect to identify winners and award the prizes by way of random drawing from among all non-suspect, eligible entries received up to the time of such cancellation.

All online entries must include a valid e-mail address for the entrant. In cases of multiple entries, only the first entry received will be considered. In the event of dispute as to the identity or eligibility of a winner based on an e-mail address, the winning entry will be declared made by the Authorized Account Holder of the e-mail address submitted at the time of entry provided he/she is eligible according to these Official Rules. The "Authorized Account Holder" is the person to whom the applicable Internet service provider or other organization (such as business or educational institution) has assigned the e-mail addresses for the domain associated with the submitted e-mail address.

9. WINNERS' LIST: For a list of winners, mail a self-addressed stamped envelope before October 31, 2009 to: KFC Family of the Game CONTEST Winners List, 1 Blue Jays Way, Suite 3200, Toronto ON, M5J 1V1.

10. SPONSOR: The Sponsor of this Contest is Priszm LP.

"TORONTO BLUE JAYS" and related marks and copyrights are trademarks of Rogers Blue Jays Baseball Partnership. "ROGERS CENTRE" is a trademark of Rogers Communications, Inc. Used under license. All other Major League Baseball trademarks and copyrights are proprietary to the applicable MLB Entities. All rights reserved.